Tuesday, August 16, 2011

Safeway Celebrates New Open Nature™ Product Line By Setting Guinness World Records Title for World's Longest Picnic Table


Safeway together with Tyler Florence, Cooked Up a 100 Percent Natural Spread Worthy of National Picnic Day


Offer up Hillshire Farm Smoked Sausage from the grill, which only take a few minutes to prepare, for a hearty meat-based jambalaya. Make sure there are lots of vegetables to choose from, like bell peppers, onions, zucchini and eggplant, for a vegetarian option. Seafood lovers can add in shrimp as well or a combo of shrimp, sausage and veggies for the ultimate flavor experience. Top it all off with a sprinkle of green onions or hot sauce for an extra kick.For more information about Open Nature, go to www.safeway.com, or follow Safeway on Facebook or Twitter.* 305 feet was the measured length of the World's Longest Picnic Table, which is 5 feet longer than a football field and equivalent to 38 standard picnic tablesThe whole family looks forward to enjoying traditional fare like hot dogs and hamburgers. Amp up the fun and flavors of the grill even more with jambalaya, a new take on group-friendly meals that's easy to prepare.As an extra treat for your patio table, be sure to mark out game boards to paint on your picnic table. Consider marking out a checkerboard and a backgammon board to paint on the table. Checkerboards provide a board for many different games of skill to be played on, and Backgammon is a classic that provides a challenge for both young and old. These games will encourage your family to come around the table, and enjoy the long summer nights for years to come."I can't think of a better way to kick off summer than with a record-breaking picnic," said Guinness World Records Record Manager Kimberly Partrick. "After measuring the 305-foot table that set the record for the World's Longest Picnic Table, I was happy to sit down and enjoy an all-natural, delicious meal."* It took 4 people 10 days to build the World's Longest Picnic TableWith several published recipe books that emphasize the importance of home-cooked, nourishing meals, celebrity chef Tyler Florence was an ideal fit for the Open Nature picnic. Florence, a longtime Safeway shopper, used a variety of Open Nature products to create the recipes he prepared onsite. He also enjoyed mingling with guests and posing for photos.Guests at the National Picnic Day event included Safeway shoppers, employees, San Francisco Bay Area bloggers and others who won a seat at the table through an @Safeway #OpenNature Re-Tweet-to-Win contest on Twitter and through a separate sweepstakes on Safeway's Facebook page the week before the event.By the NumbersAbout Family Features Editorial Syndicate This and other food and lifestyle content can be found at www.editors.familyfeatures.com . Family Features is a leading provider of free food and lifestyle content for use in print and online publications. Register with no obligation to access a variety of formatted and unformatted features, accompanying photos, and automatically updating Web content solutions.While kids immediately make this the image of their summer vacation, it doesn�t necessarily have to be that way. Many of us grew up before the days of computers and gaming systems. Interactive entertainment was defined by whoever we could round up for a game of sandlot baseball, or which friends� house we were sleeping over at that weekend. Those days of lore are not lost � in fact, they can be found in as close as your backyard. And it can all revolve around your picnic table.Jambalaya with Smoked SausageThe traditional New Orleans-Style meal offers an ideal solution for everyone, as it can be customized for each person's taste preferences and is ready in less than 30 minutes. Start with a large batch of original jambalaya -- it's easy to do with Zatarain's Jambalaya Mix. Then create a bar of mix-in options for people to select from. Here's what to include:Safeway on TwitterImage Available: http://www2.marketwire.com/mw/frame_mw?attachid=1647946* The World's Longest Picnic Table weighs more than 11,304 lbsAbout Safeway www.Safeway.com* 405 people sat around the World's Longest Picnic Table at one timeAdd to Digg Bookmark with del.icio.us Add to Newsvine* 7,176 feet of FSC Certified Douglas Fir wood and 1,032 bolts were used to construct the tableMakes 6 servings Prep time: 15 minutes Cook time: 30 minutesPrepare jambalaya mix as directed on package. Meanwhile, place sausage on grill until brown (approx. 12-14 minutes, turning regularly). Cut sausage into desired bite-size pieces and mix into prepared jambalaya.


Let stand 5 minutes before serving.Safeway on Facebook

SOURCE Safeway Inc.




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